Jefferson County Department of Development

Issues/Objectives: The Jefferson County Department of Development sought to create a brochure that would effectively portray the county as an attractive place to live, play and do business. It was important that information concerning county demographics were included in the piece, but it had to be done in such a way that the reader would not be overwhelmed with data. The Department of Development decided to seek out a graphic design agency that could produce this for them.

Lazerpro's Role: Lazerpro conceptualized and designed the brochure with a series of eight step-cut inserts to include all of the required demographic data. Then Lazerpro sent a photographer to capture several industrial zones within the county for use in the “Open for Business” theme. Additionally, Lazerpro designed a series of 4-color industrial park fliers for the back pocket of this piece featuring individual industrial parks. Custom graphic design such as this is not unusual for Lazerpro. We handle graphic design projects like this on a regular basis, giving us a valuable experience in producing appealing, effective literature for our clients.