AccuWeather's Accumall [view]

Issues/Objectives: AccuWeather has a website that has millions of visitors each month. Always looking for a way to monetize their web traffic, AccuWeather launched an ecommerce website in 1998 to sell Weather related products. Unfortunately, their system was difficult to use both by their consumers and by AccuWeather’s staff. There was no easy way to add products or to get any detailed trending information from the site. AccuWeather contacted Lazerpro in July of 2002 for assistance in adding revenue to their bottom line and to better monetize their web traffic through online product sales. At the time, they did not inventory or ship any products. Everything was drop shipped from the suppliers, so AccuWeather needed a system that would do third party vendor notifications upon order receipt. Accumall was in need of an ecommerce developer that could provide a system to easily organize, track, and manage their products and sales.

Lazerpro's Role: Lazerpro was contracted to build the system in mid-July and it was launched in early September. Lazerpro delivered an ecommerce web solution that has a clean look and is very user friendly for both the consumer and for the site’s administratrators. AccuWeather now has instantaneous access to live trend data and user feedback, so that they can better assist their online visitors/shoppers and make adjustments based on their buying habits. AccuWeather can easily add new products and or change any content on the site through an administrative control center that Lazerpro constructed.

Prior to the launch of the new website, AccuWeather realized weekly online sales of $200 per week. Since the September 2002 launch of the Lazerpro-created website, weekly sales have exceeded $4,000.

We have contracted Lazerpro for multiple projects and we are delighted with the results. They understand the medium far better than most, and they have always delivered upon our high expectations. Their systems work as promised.

- Lee Myers, CFO,AccuWeather, Inc. -